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Youtube channel on sustainability needs logo design
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This customer received 91 logo designs from 48 designers. They chose this logo design from Deny Oedin as the winning design.
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C$150
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91 designs
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48 designers
Logo Design Brief
We need a logo design for our new production company/ youtube channel called Urban Resilience TV. We produce uplifting video content showcasing initiatives of citizens and organizations that work in the fields of sustainability, ecology, social and economic justice etc. For more details about the project and our ideas for the logo please see the attached document.
Target Market(s)
URBAN RESILIENCE TV targets urbanites between 25 and 45 years old with social and/or environmental awareness. They are 50% single, 50% with families, all very urban and interested in lifestyle and green living. They are sensitive to a stylish, minimalist, elegant sleek and modern aesthetics with touches of colors.
Industry/Entity Type
Media
Logo Text
Urban Resilience TV
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Give the same emphasis to the words "URBAN" and "RESILIENCE"!
- - Composition of the logo: picto + text. The pictogram must represent a juxtaposition of the concept of "urbanity/city" and the idea of something representing nature, green living, the growing of ideas, positive change and the hope for the future. This representation can be concrete or abstract.
- - Color palettes: grey + green + optional: another color that pops out. The grey symbolizes the concrete and the city buildings, the green symbolizes the environment. The third color (if there is one) should be used as an accent to make it “happier” and visually attract viewers on YT.
- - Readable sans serif fonts that can easily be associated to the brand.
- - Keywords for mood and atmosphere: modern, sleek, urban, glam' cool, clean, minimalist elegant.
- Through the logo, the goal is to make the concept of “urban resilience” ATTRACTIVE, TRENDY and COOL!
Nice to have
- please see attached brief
Should not have
- PLEASE AVOID the “community” hippie look, the corporate boring look, the bulky supermarkets' logo look!
- Focus on the television portion of it, so please absolutely no representation of a TV!!!!
