Takoma Tech: Technology for Humans

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This customer received 227 logo designs from 97 designers. They chose this logo design from Celestal as the winning design.
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Logo Design Brief
Logo Design:
OVERVIEW
Takoma Tech is a small consultant service business dedicated to helping individuals and organizations realize their full IT potential. The tagline, “Technology for Humans,” conveys the personal aspect to solving the sometimes confounding and confusing issues that arise when interacting with IT.
See www.takomatech.net (our website in progress) - the logo on the site is just a placeholder – you are welcome to use it as inspiration, but you should not be limited to playing off of it.
Our taste runs toward simple and elegant, even minimalist.
Note: "Takoma Tech" must appear in the logo, but "Technology for Humans" probably shouldn't appear in the logo itself (i.e., we'll handle it as a separate tag line)
Updates
Our design brief included images of what we DIDN'T want, but it appears that non-native-English speakers misunderstood that and, instead, gave us more of that. So, I have simplified the brief and would like to see if we now get a broader range of ideas.
Target Market(s)
small organizations and businesses; households and individuals
Industry/Entity Type
It Professional
Logo Text
Takoma Tech
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- literal images of computers, mice, cables, smiley faces, etc