• US$150

• 116 designs

• 43 designers

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Logo Design Brief

Logo Design
This is a sustainable, reputable Wisconsin farm that uses Mill processing to produce grain byproducts and sells them (mainly oat groats) to pet food manufacturer buyers. This is a new division of the family farm and will target a different audience than Farmers. Think General Mills, Kraft Cereals, but for now, just for the Pet Food Industry. We want the brand to have the potential to support human consumer market.

Target Market(s)

https://www.dsm.com/markets/anh/en_US/home.html The customer is buyers of the milled ingredients to make pet food, mainly swine, goat, bird These are industry leaders. https://www.petfoodindustry.com/directories/347-directory-of-suppliers/topic/376-ingredients https://www.grainmillers.com/

Logo Text

Spring Brook Mills SB Mills TAG LINE: Clean Honest Ingredients

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Organic, hearty, quality, both a long name version, Spring Brook Mills, and a Stamp style of a shorter naming convention, SB Mills - organic, trust building color pallets. The wheel provided is very limited, I would like to see lush greens with other complimentary earth tones

Nice to have

• The client wanted the very literal art, a spring/brook, running through trees with a field. I am hoping to deter him from being so literal with the art and being more abstract or rely more on great typography. I liked the idea of a SILO. I added 2 images of his competition, and businesses in his industry that are doing what he does, well. TAG LINE: Clean Honest Ingredients This is the geography it is named after https://www.traillink.com/trail/spring-brook-trail/

Should not have

• animals. wheat stalks. large literal farm machinery.

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Files

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