• C$150

• 26 designs

• 14 designers

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Packaging Design Brief

Hello, Our baby brand “Dewlin” is launching 2 new products – a Diaper Rash Cream and Diaper Wipes – and would like some creative design concepts for our product packaging.Dewlin is a pharmaceutical brand that specializes in baby products. We are a mid – premium priced brand with a focus on targeting mothers between the ages of 18 – 35 years. Our products are positioned for mass market with other competitive brands such as Sudocrem, Zincofax, Desitin, and Penaten, to give you a better understanding of the category. What we are looking for in our packaging is an ethical, pharmaceutical look that will appeal to mothers as a product that is safe and effective for their baby. The packaging should be clean, fresh, and consumer friendly, while still maintaining that this is a clinical product. The design concepts are a box design for the Diaper Rash Cream and a plastic packaging design for the Diaper Wipes. Attached you will find the Dewlin logo and examples of Diaper Rash Cream box packaging and Diaper Wipes plastic packaging from competitors (to give you an idea of what shape of packaging we like). Please feel free to contact me should you have any questions.Thank you for your time and effort,Tindy

Target Market(s)

We are a mid – premium priced brand with a focus on targeting mothers between the ages of 18 – 35 years.

Industry/Entity Type

Baby Care

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Packaging design concepts for a box design for the Diaper Rash Cream and a plastic packaging design for the Diaper Wipes.

Nice to have

• Diaper Rash Cream box: 8 cm width, 8 cm length, 8 cm depth
• Diaper Wipes package: 23 cm width, 10.5 cm length, 4.5 cm depth

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Files

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