• A$150

• 101 designs

• 27 designers

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Logo Design Brief

I would like to start a movement which is around plogging (i.e. picking up rubbish and jogging at the same time). I'm going to launch an online campaign called 'Turn 1 jog into a plog'. It will be an Instagram led campaign and will encourage regular joggers to turn one of their jogs into a plog. Plogging is a new sport which is becoming more popular, where you jog and pick up rubbish at the same time. I'd like to create a logo that I can upload onto Instagram to spread the word on this campaign. The logo must encompass the words 'Turn 1 jog into a plog'. I would like the logo to be green (i.e. Pantone 355) and white.The final design should be fun and lighthearted.You can check out our Facebook Group here: https://www.facebook.com/elwoodbeach3184/

Target Market(s)

Joggers (aged 25 - 54) who care about the environment.

Industry/Entity Type

Environment

Logo Text

Turn 1 jog into a plog

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold text
• Simple in design
• Easy to read/ understand from a distance
• Green colour used in logo must be Pantone 355
• 2 colours - Green (Pantone 355) and white

Nice to have

• The logo is targeting people who run..so maybe incorporating some subtle 'running' cues into the design could be good. I'm really liking the designs that have a running shoe or a running shoe imprint in them so far.

Should not have

• Too much detail/ too stylised
• An image (although something subtle, that's compliments the text is OK eg. that relates to running and/ or the environment)