Executive business coaching logo

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This customer received 86 logo designs from 41 designers. They chose this logo design from design new as the winning design.
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Logo Design Brief
I need a sophisticated logo for an executive business coaching model based in Australia, DXA Advanced Coaching System. Our company attracts CEO's and business executives for our exclusive referral only, premium coaching service. Our coaching model uses three different synergestic approaches, two from psychology, one from eastern philosophy, with a 90% / 10% split between the concious and subconcious mind. Ideally I would like the logo to reflect these concepts. DXA stands for 'Dynamic X Analytics' with X being an unknown factor. An alternative logo concept could highlight this unknown X factor.Our final logo should be clean, simple and reflect our premuim and exclusive service. It should reflect our model in a subtle way as outlined above. Our colours are Black/charcoal, gold, white and a small amount of vibrant red, for example for the X in DXA.Attached is a basic mock up version we have created ourselves for your reference.
Target Market(s)
executives
CEO's
Industry/Entity Type
Business Consultant
Logo Text
DXA Advanced Coaching System
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- gold, black, white and red
- a symbol reflecting our coaching system