• US$150

• 114 designs

• 57 designers

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Logo Design Brief

I need a logo design for my personal fitness brand and personal training business which I’ve named, “Heavy Mettle Fitness”. I will be providing professional personal training services to the traditional “in-person” client here in the Austin, Texas area where I am currently based. I will also be providing personal training services to clients in an online setting as well. I have chosen the word “Mettle” as it means to approach difficult situations with a positive attitude and a perseverant mindset. I would like my logo to be emblematic of strength and have a powerful optic, however, I also prefer that it not be intimidating or alienating to certain individuals. While I am looking to work with serious athletes, I want my brand to appeal to the average person who is simply looking to make improvements to their health and fitness. I would prefer the use of either black or white lettering to give it a polished and clean appearance. I am also looking for a modern and contemporary look, not necessarily looking for an ‘80s heavy metal music look.

Target Market(s)

While I am looking to work with serious athletes, I want my brand to appeal to the average person who is simply looking to make improvements to their health and fitness.

Logo Text

Heavy Mettle Fitness

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.