Create 1 simple elegant logo for a frame factory

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This customer received 135 logo designs from 35 designers. They chose this logo design from DadaVFC CreativeDesign as the winning design.
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Logo Design Brief
We would like to have you design 1 logo
For the logo and web site we like to have very simple yet elegant design.
Name of the business is PFF:Picture Framing Factory
We do picture framing
We are a factory
I like elegant yet simple
I like an industrial look
I like raw metals and woods
I like one of these two types:
An image or shape that is easily recognizable is used to represent the business.
or
An abstract shape or symbol is used to convey the values of your the business
For inspirations, see our competition:
FastFrame
LarsonJuhl
RomaMoulding
We are a picture framing factory just as the name implies and we would like to show that in the logo.
I would like to use the logo on web site, business cards, print ads and such
I like the final delivery to be in Illustrator adobe High Res JPEG
Schedule: within 10 days
Iike blacks golds silvers
Somethings that are not too masculine
I'm also opn for your ideas if they are creative. Thanks
Updates
Hi, I like the industrial look. I like to see some gold or browns to show some wood. I like the wood and silver or steel look. See this link:
http://www.hubert.com/OrderGuides/Hubert+Collections/Industrial+Chic+Collection?ReqTemplateID=RpwKhlNKny8AAAE8gb1QxCA4&cid=1335805660838&intcid2=collections-industrialchic
See the rivets too?
Also, I like the logo to be less wide. Maybe you can use the full name in 3 separate lines.
Added Friday, January 10, 2014
Target Market(s)
Women Over 35 yrs old
Industry/Entity Type
Industrial
Logo Text
PFF:PictureFramingFactory
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I like elegant yet simple
I like an industrial look
I like raw silver metals and woods
Should not have
- mascots