Pharmacy and Travel Clinic Leaflet

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Flyer Design Brief

We are an established pharmacy and gift shop which also runs a travel and vaccination clinic. We have had the same leaflet for a couple of years and would like to refresh it for the following reasons:
We have rebranded our travel and vaccination clinic as Cumbria Travel Clinic with its own dedicated website (www.cumbriatravelclinic.co.uk).
We have made changes to our prices that need to be reflected in the new leaflet.

The original leaflet was a little information heavy as the service was new and we would like the new leaflet to be more visually appealing with the pharmacy side highlighting our services and using the colours of our logo (purple and green) and the vaccination side using the colours of our travel clinic logo (navy blue, light blue, red and white). Logo's are attached in a variety of formats as I have no idea what is most useful.

I will upload some images that may assist with the design, as well as updated text for the pharmacy leaflet and the new prices and text required for the vaccination side. I do not expect all of the images to be used.

The leaflet is to be two-sided, which we will print in A3 and possibly enlarge to use on a large A-Board.

I would like to receive the files in format(s) that can be sent to a printers and also added to our website to display our prices.

I have attached a copy of our existing leaflet for reference.

If any information requires clarification or there are files that you need to improve the design then please let me know and I will try to sort that out.

P.S. The font we usually use now is Orkney

I have an extra requirement if this is possible. On the pharmacy services side of the leaflet I would like the tagline Providing NHS services at the bottom right of the leaflet. It can go on the bottom left if necessary. It doesn't need to be large. It needs to be in the black font (Arial or Helvetica) with the NHS logo in blue. I have attached a link to the NHS logo website and files are now uploaded to give you an idea of what we need.
The Providing NHS services and logo need to be exactly as shown in the uploads. The NHS do not allow their logo to be used creatively.
https://www.england.nhs.uk/nhsidentity/identity-guidelines/service-branding/

Thanks for all the submissions. They were very good but I had to choose one.

Target Market(s)

All ages from young students through to pensioners.

Industry/Entity Type

Pharmacy


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

9bcb3c
6c459b
ec1f27
0255a3
ffffff

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Leaflet needs to be professional yet still be bold enough to stand out.
  • Premium look using colours stated in brief. Colours differ for pharmacy side and travel clinic side. Please don't mix pharmacy and travel colours
Nice to have
  • Please use the logos and tie the scheme in with those colours. Where the prices of vaccines are listed they need to be clear
  • The Providing NHS services line and logo need to be exactly as shown in the uploads. The NHS do not allow their logo to be used creatively.
Should not have
  • Must not be too informal. No comedy fonts

Files
Download all files - 71.1 MB
PDF
final logo pdf green and purple.pdf
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PNG
LOGOPNGGREEN&PURPLE.png
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JPG
LOGO GREEN&PURPLE.jpg
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PNG
png.png
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JPG
Cumbria Travel Clinic-1-2.jpg
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EPS
Cumbria Travel Clinic-1-PRINT.eps
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PDF
Cumbria Travel Clinic-1-PRINT.pdf
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EPS
AI
PNG
JPG
travel imagedc.jpg
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JPG
SHOP - 2.JPG
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_L9A4575.jpg
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_L9A4540.jpg
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_L9A4585.jpg
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AI
AdobeStock_165345039.ai
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PDF
Allison_A5_services.pdf
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PDF
Allison_A5_vaccines.pdf
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JPG
malaria.jpg
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JPG
exotic holidays.jpg
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JPG
Leaflet Images1.jpg
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medication.jpg
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cough and cold slim.jpg
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Leaflet Images3.jpg
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PNG
Payments
1st place
£90
Total
£90

Project Deadline
11 Apr 2019 06:27:04 UTC
Language

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