Web design for small empirical brand consulting company that will sell a web-based brand tool
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This customer received 34 web designs from 8 designers. They chose this web design from PauloF as the winning design.
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Web Design Brief
We need a totally new and very appealing website:
Purpose: We want to attract lots of potential customers with this website... especially, we want to sell our web-based tool brandmetrics®... we want to be perceived as innovative, trendy, but solid and reliable… we want customers go to the website, login at „brandmetrics®“ (see structure), and perceive how it works.. and the contacting us or in the near future being able to buy a login and work with the tool… so we want to a) inform (on the website or send the url to customers) and b) to „force“ potential customers getting in contact with us…
Structure (e.g.): Must Home, brandmetrics®, About us, Contact (incl. legal notice); we are open for more, Nice to have e.g. references/clients, press... for example, we publish a nice book in a couple of months and might want to show it somewhere on the website as well...)
Layout: We would like to have more/mainly figures - may be animated or something like that – in specific those on slides 7 and 8 as well as 6 and 9 (which would be for our web-based tool brandmetrics®...)... excellent, but simple and with few text…
Fonts: Eurostile; CMYK 100/23/100/19, CMYK 0/0/0/70
Logo: Would you please use the campaignfit-logo used in this file?
Social Media: we think that it might make sense to be connected to facebook, twitter and so on as well…
Phantasy: May be it is possible to have something between a classic marketing research and an e-commerce website... just a thought... because it is mainly about the new tool that will be assessable through a login... but customers might want to contact us or vice versa in order to check how the tool will work (btw: you do not have further info about brandmetrics® here... I know)… I dream of having a site where people go to and by components of our tool like at amazon… click and buy and go for it…
It is possible to program it in php or java? Thanks.
Pages I personally like: Don’t know if that helps, but I personally like those websites just they seem so simple: http:// www.montagebook.com/, http://www.designova.net/... but I am veeery open
Pages I do not like anymore: my own www.campaignfit.ch
Industry/Entity Type
E-Commerce
Look and feel
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