Thermo Helix logo - brand for heating appliances to beat the cold winter

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This customer received 216 logo designs from 90 designers. They chose this logo design from Riv. as the winning design.
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Logo Design Brief
"Thermo Helix Equipment's" it's a new brand of heating appliances like Furnaces, Unit Heaters, Tube Heaters, Room Heaters, etc. The target market are small business owners, HVAC contractors and HVAC maintenance of greenhouses, factories and distribution centers that want to have a comfortable working environment during the winter. We want them to focus on what they value most and rely on our brand to forget about the cold weather. Avoiding Suffering in the cold while working and feeling Frustrated from the claims of coworkers or employees. The logo must become the brand with the letters and "Thermo Helix", the "THE" brand mark maybe a character or a mascot and intended to use it as the logo by itself in the future. The promises of the brad are: Reliable Product (quality and performance), Hassle free (direct replacement from leading brands) and availability (always count on us)
Target Market(s)
The target market are small business owners, HVAC contractors and HVAC maintenance of greenhouses, factories and distribution centers that want to have a comfortable working environment during the winter.
Industry/Entity Type
Hvac
Logo Text
THE - Thermo Helix Eq.
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a character not boring
Nice to have
- Ideas: Helix be the body and the head with flames (hair)