• A$150

• 260 designs

• 136 designers

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Logo Design Brief

We need a minimalist looking logo for our new social enterprise based in Canberra, Australia. We are trying to reduce the amount of plastic going into landfills by making great products out of Australian recycled plastic. Most of these products will be used outdoors.

Here is what we are looking for:
- 1 x square and 1 x horizontal company logos in both colour and black and white - needed in the various sizes and formats for online and print content
- We think the company's green mission could be best expressed in two shades of green for the logo, but happy for other ideas
- We don't want the usual circular design made of arrows that often denotes recycling, but are fine with a circular shape
- The Refoundry is ultimately a products manufacturing company and was named by combining the words, Recycling and Foundry. If you look up the definition of Foundry, it will give you more of an industrial feel to this green enterprise (which we chose on purpose) - and hope the logo can convey that feel too.
- I have attached an idea of what we think we might want and do not want.

Target Market(s)

Broad market for both industrial customers and consumers - but all that care about our environment and the problems with plastic.

Logo Text

The Refoundry

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo text

Nice to have

• If possible, can it have an industrial, green feel? I know it may sound like an oxymoron of themes.

Should not have

• The circular and triangle shape by arrows which is traditionally associated with recycling.

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