Logo design for Property Investment Business

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This customer received 278 logo designs from 72 designers. They chose this logo design from am@ as the winning design.
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Logo Design Brief
We look forward to receiving your logo design for Berner Capital, a family-owned investment company.
Investments are held in various asset classes. Real estate, however, forms the core of the family’s investment holdings. Berner Capital invests into commercial and residential real estate in prime locations worldwide. Properties are acquired, if required renovated and then – using local property management services – tenanted.
Berner is family name with Swiss origins, derived from "bern" meaning "bear". Hence including a bear / heraldic bear into the logo is an option. No must though.
Private ownership provides Berner Capital and its clients with stability and a long-term approach. Hence the design should communicate Berner Capital’s traditional values: Solvency, stability and integrity.
Target Market(s)
Real Estate, Financial Services, Banks, Investment Companies, Property Management Agents, Tenants
Industry/Entity Type
Real Estate
Logo Text
Berner Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our design should be professional, upmarket and classic - promoting our values of solvency, stability and integrity.
- Colors on the conservative, elegant side, e.g. blue / grey / black / gold, etc.
Nice to have
- How about playing with a heraldic bear, a key and the logo text? (see example 1), or with an animal shape and the logo text? (see example 4)
- How about playing with key / houses / roofs / skyline? (connection to real estate, see examples 2 and 3)
- Please use your creativity - the attached files are nothing more than examples. We are open to your proposals.
Should not have
- Too "wild" colors mixed up