Korean Matcha - Zip Lock Bag, Daily Shot

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Contest winning design

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This customer received 47 graphic designs from 13 designers. They chose this graphic design from Nuepine Designs as the winning design.

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Graphic Design Brief

IMPORTANT: Please read the attached 'Design Brief' (.pdf file).

We need a design a for a new package matcha item. Whereas there are many Japanese and Chinese offerings, Korean matcha is quite unique in North America.

The product is cool because:

1) The tea is a top notch food supplement, which enhances mental focus and is loaded with anti-oxidants.

2) It's lab tested against pesticides and heavy metals. It is completely clean.

Package: stand-up, zip lock bag, 12 cm base X 13.5cm height.

Cool facts about the brand are available in the attached Catalogue.

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Updates

I have meetings with directors from our company's top two customers on June 5, 2019. Their feedback will be critical to define the packaging of our new initiative. Thank you all.

Target Market(s)

Health food geeks.

Industry/Entity Type

Food Production


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

acd136
34a6d7
86cae7
0792cd
00a990
33b8a4
86cfc6
eaf2ce
cedeed

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - Higher visual impact than competition (images provided in the brief).
  • - Clear communication of the priorities (specified in the brief, for the front panel).
  • - Bright green matcha powder image on the front panel.
  • The product is directed towards an audience interested in matcha as a food supplement. Please consider premium nutraceutical brands as inspiration.
Nice to have
  • - Stunning image of a matcha latte (back panel)
  • - Either of the logos attached may be used; we are also open to minor modification on the logos.

Files
Download all files - 10.4 MB
PDF
Design Brief - Matcha Daily Shot.pdf
Tuesday, May 28, 2019
Payments
1st place
C$150
Participation payments x 4
C$10
Total
C$190

Project Deadline
06 Jun 2019 02:50:50 UTC
Language

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