Stone Peak Custom Homes Logo

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This customer received 161 logo designs from 76 designers. They chose this logo design from Abraham cristy as the winning design.
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We are a custom home builder that caters to the busy professional.
I need a logo that will appeal to our target market of 35-55 yr old women. It needs to have a feeling of elegance and make us look like the clients are in good hands when we are building their expensive custom home.
We work and live in the Salt Lake City area with large mountains and the Great Salt Lake.
I will attach our old logo, but it can be different.
Target Market(s)
women 35-55
Logo Text
Stone Peak Custom Homes
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stone Peak Custom Homes
- Must appeal to women so maybe a softer look
- Must look elegant
- Easy to read from a distance.
- Must look good on a colored back ground such as a solid blue. On street signs it must be easy to see from a distance and easy to read.
Nice to have
- Colors have been Blue, but I'm open to other color schemes
Should not have
- should not be too angular or rugged. Our current logo is a bit sharp.
- Text should be easy to read. not too cursive