• US$110

• 43 designs

• 26 designers

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Logo Design Brief

We are narrowing down our selection for the name of a 72' yacht we get to market to high net worth clients. This is a link to a video of the boat. (https://youtu.be/QipZV9GMxiE) This is the beginning of a new charter business. I am looking for help in choosing our font and developing our boat name/logo from it, and related material.The Yacht is being called K.O.K.O or KOKO, which stands for Keep On Keeping On or Keep’n on… which was a catch phrase of an investor’s father, who’s now deceased. A comprehensive and complete restoration occurred over the past year on the boat. As the invoices kept coming, we had to remember to Keep On Keeping On to get us through the extra time and money to get it right. We want nothing more than to have people truly enjoy their time on the water with loved ones on KOKO. Please see the sample and inspirational fonts pasted into the attached document. The first font is called ABOVE by Herofonts team. The rest were taken from 1001 Fonts. The name will be used on the back and side of the boat, known as the transom. The transom has a door in the middle of it, so the letters would have to start to the left of the door, over the door, and continue past the door. I share the attached transom dimensions and provide a link above to a video showing the actual boat with it's old name, Stella Mar across the back. I will upload a photo of the transom. I just need the logo/name of the boat to be designed with the transom placement in mind. I will use a sign company to take the yacht name logo we decide on, and they will work with it to fit the transom. We will also place the name on the front right and left side of the boat for maximum marketing benefits. The name will also be used as a logo for shirts, hats, and more. We want it cool enough that people would want to wear the hat, shirt, bag or whatever around to spread the word.We will have to decide when to just use the KOKO name/graphic and when we wish to add Keep On Keeping On (sort of a tag line and meaning of the initials. Two ideas to consider, and of course, we are open to yours—1) Use the ABOVE hero font style and replace the little swoosh at the top that goes to the right with the small swoosh similar to the Equity Estates logo graphic. Similar owners of both are okay with this. Equity Estates logo uploaded.2) Use any of the other fonts by themselves3) Use any of the other fonts or similar and place each letter in a circle—the circle can be outline or perhaps inverse where the letter would be white and the circle a dark blue or other color to offset.

Target Market(s)

Very High End Clients

Logo Text

KOKO or K.O.K.O and sometimes the additonal use of Keep On Keeping On

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• it would help to see the tag line Keep On Keeping On in association with the logo for tee shirts and such

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Files

Download all files - 6.0 MB