Australian fitness and boxing brand needs a logo refresh

Want to win a job like this?
This customer received 83 logo designs from 45 designers. They chose this logo design from Callidus" as the winning design.
Join for free Find Design JobsLogo Design Brief
We are a fitness and boxing brand in Australia. Our products cover everything from boxing gloves through to yoga mats. The focus is more on fitness at the home and living a healthy lifestyle (rather than boxing as a sport). We are looking for a more modern Ringmaster logo. We are hoping to have a similar R mongogram incorporated into the logo, so the brand is still recognizable but refreshed.
Target Market(s)
Sold through retail channels. Wide target market, looking for those wanting to get into health and fitness
Industry/Entity Type
Fitness Equipment
Logo Text
Ringmaster
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Have a similar R monogram as the existing logo - only to the extent as they can be recognized as being the same brand.