Redesign Call Answering Service Company Website

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This customer received 32 web designs from 4 designers. They chose this web design from webxvision as the winning design.
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Web Design Brief
There is a good explanation of what we do at existing website yourphonescovered.com.au.
We are getting traffic and now want to increase conversions and reduce drop offs. We need to create trust very quickly.
Once website done we will be looking to redesign logo.
We want to use âFâ shaped reading pattern for website viewers. 2 very rough ideas on attached wireframes docs. The winning site only needs to follow the rough layout â no need for boxes, etc. Looking for creative help here!
One page needed (home page) that easily becomes all other pages without a "price reference" (see wire frames).
All existing pages will have new/updated content added with extra pages added.
Updates
Added Wednesday, April 04, 2012
Project Deadline Extended
Reason: Holiday weekend here - need to get my team together to review and agree design winner on Tuesday
Added Saturday, April 07, 2012
Target Market(s)
Target market to appeal to is 70% females 25 to 60, self-employed business owners, complimentary/alternative therapists, small to medium business ente
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must have items on wire frames
must have a Client Login (to self-service area)
must have a Contact Area with 4 x phone numbers, 1 x fax number and email/contact us