To Hell You Ride: Logo Design for Merchandise

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This customer received 135 logo designs from 69 designers. They chose this logo design from Heyjuly as the winning design.
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Logo Design Brief
Need a logo design for TO HELL YOU RIDE, and underneath the logo it needs to say Telluride, Colorado (with the option of having the logo with or without Telluride, Colorado under it...). This logo will be used on merchandise: hats, shot glasses, stickers, enamel pins, etc, etc. For the logo look and feel: Perhaps a slight "rock 'n roll" feel but not heavy metal, not "biker"...really, just a cool look that would pop on merchandise - the age group buying such merchandise would be people in their 20s - 40s. We are a mountain town so mountains should be incorporated, but feel organic with the text (i.e. the mountains don't need to dominate the logo). One idea is to add a lightning element to the mountains, since we are known for intense thunderstorms. PLEASE SEE PHOTOS OF TELLURIDE MOUNTAINS AT THE BOTTOM OF OUR BRIEF.
The hope is that the logo has a somewhat timeless look, to give the idea that this logo has been around for many years. Easily recognizable (eventually!) We don't want an old-timey feel - but if you experimented with a vintage look, perhaps a 1970s look could be cool.
Updates
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Low designer entries
Low design quality
Need extra days to review
Low design quality
Target Market(s)
Tourist merchandise.
Industry/Entity Type
Promotional Merchandise
Logo Text
TO HELL YOU RIDE (and underneath it says Telluride, Colorado)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- TO HELL YOU RIDE is the main logo.
- -Underneath this it should read Telluride, Colorado. The part that reads Telluride, Colorado can be simpler, plainer than the main logo.
- -Need the option to have the TO HELL YOU RIDE logo with or without Telluride, Colorado on it - i.e. if we decide to print the TO HELL YOU RIDE LOGO without the Telluride, Colorado part.
- -Mountain Element
Nice to have
- -Lightning element incorporated into mountain element