Logo Design - Culture First

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This customer received 140 logo designs from 81 designers. They chose this logo design from Son-Shine as the winning design.
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Logo Design Brief
A logo is required for a new brand of our company HENRY REED (see attached logo design). Brand is called Culture First. We are a consulting business that focuses on improving organisation culture to drive business results and performance through people. Information on the business is available at www.henryreed.com.au. The new logo and brand name will be used to rebrand some of our website content - so it must reflect the website design. Colours used in current logo and on our website are: #f5821f; #3d4d4d; #349C98. These are the preferred colours to be used in the new logo - not all 3 colours need to be used.The new logo does not have to be the same as the existing Henry Reed logo but needs to complement it.
Target Market(s)
Company Directors, CEOs and Business Owners
Logo Text
Culture First
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Gotham Medium, Poppit and Finch Script and Calibri ar the fonts we currently use for our brand/website
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words: Culture First
Nice to have
- The fonts we currently use for our website and branding are: Gotham Medium and Poppit and Finch Script. Our brand colours are: #f5821f; #3d4d4d; #349C98
- Ideally the logo is not just words, but will have a graphic/icon or something that reflects our work which is all about improving business through people.