• A$150

• 106 designs

• 39 designers

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Logo Design Brief

I need a logo design for a new holistic nutrition coaching business that will serve clients in person and also remotely. I offer a whole person approach to living a healthy, energized life. By taking into account the whole person, I am able to assess where life is out of balance for an individual and help that person learn the techniques, such as positive self-talk, to change the habits that are causing the imbalance. I teach/coach around refinement of eating habits, adding movement into daily life, mindfulness practices such as yoga, I teach breathing for stress reduction and how to change negative though patterns to positive ones. The final design should communicate that success in living a vibrant life is possible for everyone. By vibrant life I mean one in which a person is happy at her/his core. A vibrant life is where self-care involves making optimal food choices and cooking for oneself. It's a life wherein the person works as a team with her/himself and her/ his body to get the most enjoyment out of each day. It's a life that involves making positive, life affirming choices in all areas of one's life. A vibrant life is a life lived in balance. I help people find the tools that fit them so they can lead a life in balance. I would like the design to incorporate the colors purple, orange and turquoise in some combination and in rich shades, not pastels. The logo will be used on a website and all marketing materials. It may also need to go on tee shirts and banners. I have included the artwork that was done for my business and the symbolic meanings of the barred owl, it also includes my tag lines. If the owl becomes part of the logo, I would like it to convey more a sense of the silent, all knowing, wisdom aspect of the owl rather than of dynamism and power, the owl as it is in the drawing is more dynamic, an image of power, with the wings up. I want people to come to me for simple, wise, knowledge. This is for your information, please do not feel constrained by it, I am open to what inspires you regarding the information in this brief.

Target Market(s)

Women and girls primarily, but really anyone who is struggling with body image issues, weight, self-esteem

Industry/Entity Type

Health And Wellness

Logo Text

Wise Body Wellness/ font should be easily readable in all sizes and from a distance

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The name of my business
• It has to say at least the name of my business in some form, it can be in monogram form, Wise Body Wellness is the name of my business and if possible I would like it to incorporate my tag lines; intuitive eating for vibrant living and take back the power of whole person wellness; it can be one or both or neither, but as I said before the name of the business must be included in some form

Nice to have

• My tag lines:
• intuitive eating for vibrant living and
• take back the power of whole person wellness;

Should not have

• Anything that points to or indicates weight loss or dieting

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