• A$150

• 162 designs

• 50 designers

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Logo Design Brief

We are launching a brand new business called the WILDFLORA FACTORY. We need a logo design that we can use in all communications from website to packaging. Our new business sells Australian wild flora, seeds, seed pods etc., to retail customers and direct to consumer. It is critical that the logo speaks to Australian nature and natural products. We do not process our products other than seed cleaning (remove seed husk) or dust/dirt removal. Basically, we source and sell. We want to appear pure and natural as that's what we are, however we do not want to be too environmental meaning we are not seeking some sort of environmental benefit as a result of purchasing our product. Natural is what we are after.We sell through differing customer groups...tourist stores, gift stores, garden/plant nursery's and arts & crafts stores.We are going to use the logo in widely varying places so we really want to focus on the text and, perhaps, one image but really do not want to clutter the logo. Our preference is to focus on the text mainly and that is our primary thought while posting this job.We do plan to move to packaging next so there are further needs in the pipeline.Please note that whilst the logo needs to have the words WILDFLORA FACTORY, the focus should be on the WILDFLORA part, the FACTORY word can be pushed to smaller font size or into the background. Also the word WILDFLORA can be split into two words, WILD and FLORA if needed.We do want a modern contemporary look. The vast majority of our consumers are over the age of 35 so please bear that in mind, they are both Australian and International visitors...Colour-wise, we do lean towards eucalyptus green however we are open to consider other colours that you may feel talk to nature.We have included in the uploads some pictures of both seedpods and plants that the seeds turn into, hope that assists.

Target Market(s)

Over 35 years, Australian and International visitors (50/50 mix)

Logo Text

Wildflora Factory

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Look and feel

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Files

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