• A$150

• 170 designs

• 69 designers

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Logo Design Brief

Design a logo for a consulting firm. The main identity of the business will be based on the word Paragon, meaning 'a person or thing viewed as a model of excellence'.There will be a parent company with a series of specialised business units:Paragon Defense ConsultancyParagon Infrastructure ManagementParagon Project ManagementParagon Leadership ConsultancyParagon Risk ManagementThe specialised business units will have there own identity unified under the Paragon banner.The logo needs to be readily adaptable to the specialised business units. The list of specialised business units will increase.The parent company will be called Paragon Consulting Partners (or Paragon Consulting Group or Paragon Mangement and Consulting). The parent company will almost be a silent partner - each of the specialised business units will act independently but unified under the Paragon banner. Each specialised business unit is created and tailored for a particular Director. Though each of the business units will share corporate services like admin, finance, legal etc.Target client is executives and board members.

Target Market(s)

Corporate executives in Engineering, Project Management and Defense.

Logo Text

Paragon

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be able to be applied to the specialised business units, which have unique names.

Should not have

• It needs to have more than just the word Paragon