• US$150

• 101 designs

• 54 designers

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Logo Design Brief

Aeropro ECO is a new line of inflatable movie projection screens for outdoor use: economy-priced and inspired by ecology-minded recreation professionals dedicated to protecting open spaces for entertainment under the stars. Competitor products can be viewed at https://www.outdoor-movies.com/inflatable-movie-screen/ (high-end option) and https://epicoutdoorcinema.com/inflatable-multiuse-movie-screens/ (similar price - terrible logo, too high-tech).

A wordmark or emblem logo is envisioned. Objects of inspiration -- literal or abstract -- could include an illuminated movie screen, an outdoor setting, a starlit sky, and/or members of an audience. Organic is a good feeling, high-tech would not work well.

Thank you for your interest and creativity,

Mark Pack
for Aeropro ECO

Target Market(s)

Primary purchasers of Aeropro ECO movie screens will NOT be consumers. Instead ... Parks and Recreation departments (national, regional and municipal) are a key target, as are military and education facilities, houses of worship, the hospitality industry (hotels, resorts and cruise ships), plus real estate management companies committed to hosting community-building events.

Logo Text

Aeropro ECO

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo for Aeropro ECO will serve a dual purpose. For product labeling, when the logo is placed on the 16’, 20’ or 24’ wide movie screens, it should be readable from a distance equal to a screen-width. A good example of readability is the logo for competitor AIRSCREEN (see file upload #1):
• The logo will also be featured prominently in marketing communications. A landscape orientation with an aspect ratio of 3:1 (or less) would be ideal for the greatest utility in website, email, letterhead and other marcom materials.
• A monochrome color scheme is required, featuring blue hues with secondary/tertiary toward violet (not green). We will consider a wide range of tones, values and saturation. For reference, logos of major competitors to Aeropro ECO are presented (in file upload #2).

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Files

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