• US$240

• 191 designs

• 65 designers

---

Logo Design Brief

We need a logo design for a new craft brewery in Atlanta, Georgia called Zero Mile Brewing Company. The name Zero Mile is a reference to the origins of Atlanta Georgia, which began as the terminus of the Western & Atlantic Railroad. It was this railroad that provided the impetus for the beginning and subsequent growth of the city of Atlanta and marks the center of the city from which the Atlanta city limits were measured. https://www.nps.gov/nr/travel/atlanta/wes.htm

Although the name of the brewery is based upon this history, I do not want traditional/cheesy railroad iconography in the logo. (I have, however, considered incorporating railroad spikes, though this is not required). The logo should be hip and edgy. The brewery will brew flavor-focused beers such as IPAs, lagers, sour, and barrel-aged beers. The logo for Zero Mile Brewing Company should indicate that the consumer's flavor experience will begin and end at our brewery. The design should appeal to a young audience (25-40) who see themselves as the most discerning and cutting-edge drinkers in the craft beer market. I have attached some examples of logos that appeal to me as reference.

I would like either an emblem or combination mark. I am flexible regarding the colorways used, though I would like a light colored version to put on dark backgrounds (cans, t-shirts) and a dark-colored version to put on light backgrounds. In addition to "Zero Mile Brewing Company", the logo can also contain "Atlanta, Georgia" if appropriate.

Target Market(s)

Young, hip craft beer drinkers. Tastemakers. Trend-setters.

Logo Text

Zero Mile Brewing Company

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• Some iconography

Should not have

• Any pictures of trains or railroad tracks.

---

Files

Download all files - 2.5 MB