• US$400

• 92 designs

• 28 designers

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Logo Design Brief

We need a logo for our rebranding effort. Old company name: Journeyman Advisors. New company name: Alden Global Advisors. Under the Alden Global brand we will have a consulting arm (Alden Global Strategies) and a capital projects arm (Alden Global Capital).

We offer intellectual property based investment banking and consulting services. Our process focuses on maximizing the value of a business by focusing on the premium value of our client's intellectual property. Our advisory arm works with clients to protect and expand their IP positions and growth the experience offered into new industries. Our investment banking practice helps the companies grow by raising capital for them or identifying an acquisition partner for them.

The first logo is for Alden Global Advisors

Target Market(s)

We serve technology entrepreneurs and business owners. This demographic tends to be techno savvy and well educated. They tend to play with their tech toys but would like a professional to help them grow their businesses.

Industry/Entity Type

Investment

Logo Text

Alden Global Advisor

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• our base color palette:
• RGB
• R - 200
• G - 56
• B - 30
• CMYK
• C - 15
• M - 92
• Y- 100
• K - 15
• Pantone
• c73a27
• We would like to maintain our base color. We would consider adding another color to provide contrast. Our initial thoughts are some shade of blue. The current Journeyman Advisors logos are attached

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Files

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