• €280

• 102 designs

• 52 designers

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Logo Design Brief

A brand identity for Goya. We offer immersive, interactive real-life experiences lasting 50 hours. Up close and personal, designed specifically for couples or families. Participants step into to an enchanting story that unfolds all around you.

Goya is a startup that’s all about immersive experiences. We are looking for a logo/brand to launch our first product, a 3-day immersive, interactive story that participants (couples or families) step into and get swept away by.

Our 50-hour experience involves actors, custom-made objects, 2 nights in up-scale accommodation, tailor-made settings and rooms with art installations and more.

Target Market(s)

We’re aiming for the top 20% of the market in terms of spending. Both couples pre-children and families with their children. Urban crowd, looking for experiences instead of stuff. Progressive, into trying new things.

Logo Text

Goya

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• What we're asking designers for:
• - Logo & brand identity: visual logo, the word Goya
• - Color palette
• - Google font
• Most important keywords to describe the brand:
• - Wonder, awe
• - Exciting, positive, happy, energetic
• - Personal, custom, tailor-made
• - High-quality, attention to the tiniest details, artisanal
• - Bold, in your face, daring, ambitious

Nice to have

• What we preferably get as well:
• - Website sketch (we will develop in squarespace)
• - Photography style
• Secondary keywords we feel are important:
• - Participative, interactive, experience
• - Somewhat artsy, creative, deeper-meaning
• - Sustainable, earth-friendly and mindful of our footprint

Should not have

• What we are not:
• - A travel company
• - A one size fits all sort of service/product
• - Something you do every week

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