• S$300

• 171 designs

• 77 designers

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Logo Design Brief

Why innovation! is a consultancy specialised in accelerating digital transformation by increasing business agility and digital innovation. Over the past years, the company has helped many big companies to tackle innovation challenges by nurturing a culture of agility and enhancing the development of new digital products, services and ways of working. We are setting up an innovation lab for workshops, trainings, events and experimental projects. The name “YD8” originates from “ideate”, which is an essential step in design thinking process. We changed the starting “i” into “Y” to present our company name “why innovation!”. We used “D” to represent digital. Finally, we used number “8” in replace of “-deate” because it showcases modernity and also “8” is a lucky number in most of the cultures. At one point of time, we thought of iterating “8” into the infinite sign “∞” to advocate for continuous innovation and “DevOps” framework. However, it brings the risk of people not recognising “8” easily and pronounce the lab name in a wrong way, e.g. “y-d-infinite”.We’d like to employ some creative brains to help us develop a visual presentation of the lab name that blends in all the above ideas such as innovation, design thinking, digital, transformation, change, agility, mindset, fun, passion, etc. We'd like to keep the "y" in a circle while you can use your creativity to iterate the "D" and "8" and "lab". We'd like to keep all three main colors in the logo design.

Here’s our brand personality for your reference:
• A rather Elite recognised brand
• Serious in its way of working
• With a soft touch of Rebel mindset
• Our Company is considered as an Authority in our domain, a kind of reference in its practices
• Therefore, we are perceived as quite Mature and Classic
• But we are Flexible with our Clients, offering the best tailored solution

Our colour palette:
• Saffron: R254 G196 B45 #FEC42D
• Boston University red: R204 G204 B204 #C00000
• Black olive: R63 G63 B63 #3F3F3FOur

website: https://why-innovation.com

Target Market(s)

Singapore

Industry/Entity Type

Consulting

Logo Text

YD8 Lab

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our colour palette:
• • Saffron: R254 G196 B45 #FEC42D
• • Boston University red: R204 G204 B204 #C00000
• • Black olive: R63 G63 B63 #3F3F3F
• We'd like to keep the "y" in a circle while you can feel free to use your creativity to iterate the "D" and "8" and "lab"!

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Files

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