• US$150

• 123 designs

• 57 designers

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Logo Design Brief

We require a logo for our new travel agency (established 2019) called Smart Global Tourer. Our brand consists of three tenets: unique experiences, convenience and community. We want the logo to be modern, denote premium travel (while not alienating the budget travelers) and sophisticated. We currently specialize in the United States, India, Nepal, Bhutan and Tibet as travel destinations and may expand to more destinations in the future. We experimented with the Global Tourer mascot (upper left corner of www.smartglobaltourer.com) and like the concept of a mascot if it can be more elegant and polished. We believe the logo should have warm colors or warm accents to express community. We are open to unique, creative ideas that express our brand in new and thought provoking ways. The following provides more detail about Smart Global Tourer, our family of companies, branding approach and logo requirements to help you put together the best proposal: Smart Global Tourer specializes in rich travel experiences rather than just sightseeing. Our guests feel the rush of adrenaline on adventure tours, transcend the material world on spiritual tours, play chef on food and wine tours and soak up the local ambiance on cultural tours to connect with Locals in their home. We currently specialize in the United States, India, Nepal, Bhutan and Tibet as travel destinations and may expand to more destinations in the future. We offer premium tours; however, they still provide solid value (hence the “Smart” in our name) You can view our current website at www.smartglobaltourer.com to give you some more insight into our business.At the parent level, we really emphasize “Smart” as we have two other initiatives ( Smart Tech Inc, Smart Financials) where we will likely align their logos in the future. Ideally the “S” or "Smart" will carry over between logos. The CEO believes S to be her lucky letter. Clientele going to India, Nepal, etc. are likely to be cosmopolitan seasoned travelers, upper middle class and well educated. We anticipate tours to the United States will be more family oriented or educational (e.g., NASA or Legoland for the kids), while tours to South Asia will likely be more adult oriented. Our brand consists of three tenets: unique experiences, convenience and community. We aren’t just a bus tour that shuttles people between hotels, airports and sites. We are about the journey and the destination experience. For example, we have our guests actively participate in an Indian cooking class at a local’s home so they can understand how religion plays into the diet, how the flavors are attributable to the ancient spice route and how the geography drives the availability of produce. They then sit with the family to share the meal and connect on one-on-one basis. We want our guests to create life long memories of shared unique experiences and not worry about the drudgery of logistics. Logos that we like are Apple (sleek, professional), Sydney Opera House (echoes the elements of the architecture, modern, abstract) and Spartan Golf Club (creates a Spartan mascot comprised of a golfer). We enjoy visual puns for logos (e.g., Guild of Food Writers where an ink nib has a cut-out of a spoon). We want the logo to be modern, denote premium travel (while not alienating the budget travelers) and sophisticated. We experimented with the Global Tourer mascot (upper left corner of the website) and like the concept of a mascot if it can be more elegant and polished. We believe the logo should have warm colors or warm accents to express community. Most countries have 3 basic colors of white, blue and red in their flags, so we have been leveraging those colors. We don’t particularly care for emblem logos or letter marks. We like the concept of a pictorial mark (logo symbol), mascot or a combination mark. Let your creative juices flow – we have given some ideas about the business, our brand aspirations and what we like. We are open to unique, creative ideas that express our brand in new and thought provoking ways.

Target Market(s)

Clientele going to India, Nepal, etc. are likely to be cosmopolitan seasoned travelers, upper middle class and well educated. We anticipate tours to the United States will be more family oriented or educational (e.g., NASA or Legoland for the kids), while tours to South Asia will likely be more adult oriented.

Industry/Entity Type

Travel Agent

Logo Text

Smart Global Tourer

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Logos that we like are Apple (sleek, professional), Sydney Opera House (echoes the elements of the architecture, modern, abstract) and Spartan Golf Club (creates a Spartan mascot comprised of a golfer). We enjoy visual puns for logos (e.g., Guild of Food Writers where an ink nib has a cut-out of a spoon).
• We want the logo to be modern, denote premium travel (while not alienating the budget travelers) and sophisticated. We experimented with the Global Tourer mascot (upper left corner of the website and uploaded to this portal) and like the concept of a mascot if it can be more elegant and polished. We believe the logo should have warm colors or warm accents to express community. Most countries have 3 basic colors of white, blue and red in their flags, so we have been leveraging those colors. We don’t particularly care for emblem logos or letter marks. We like the concept of a pictorial mark (logo symbol), mascot or a combination mark.

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