TwoPointOne New Logo Design - Strong and simple, clever design

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This customer received 275 logo designs from 132 designers. They chose this logo design from shine4577 as the winning design.
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Logo Design Brief
We need a logo design for a company called TwoPointOne. We produce photography, video and motion graphics for corporate and editorial use. All our commissions are business to business. The design should be simple, modern and use sans serif fonts. We like strong but simple design, hopefully with a clever twist.
Updates
Need a couple of days before selecting a winner
Target Market(s)
Corporate
Industry/Entity Type
Multimedia
Logo Text
TwoPointOne
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words TwoPointOne (not necessarily using capital T P and O)
Nice to have
- We like the idea of pure black and white
Should not have
- Cameras, computers etc