Renew Dental New Patient Ad designed to catch a persons eye in a busy and cluttered newspaper
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This customer received 20 newspaper ad designs from 4 designers. They chose this newspaper ad design from ARTOGRAPHY as the winning design.
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Newspaper Ad Design Brief
a minimalist newspaper ad to attract new patients to my office. i want an ad that is reminiscent of the Think Different Apple ads of 1998 or the 1960 Volkswagen "Lemon" ad. I would like the words Simply Bright in the middle of a blank space with the logo above, and the website and phone number with $88 new patient special info below it. The address need not be on the ad just that it is in North Haven.
i am trying to convey a modern office that does quality work with a vivid, colorful minimalist ad that catches the eye with its style and simplicity. Comparative ads in my area are very busy, generic, and homogenous.
Target Market(s)
Educated baby boomers
Health Conscious Millennials
Health Conscious Gen X
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- our logo
- our website
- our phone number
- $88 exam and cleaning
Nice to have
- a one word ad with one phrase in bold in the middle of blank space
- "Simply Bright"