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Customised logo centred on word 'UNSTUCK'
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This customer received 40 graphic designs from 14 designers. They chose this graphic design from kolevvp as the winning design.
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A$110
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40 designs
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14 designers
Graphic Design Brief
Delivery Requirements: This project is for logo design and delivery of that logo in a number of HD formats, resolutions and colour variations. The logo features the word UNSTUCK and it relates to the theme of complex problem-solving and adaptive thinking.
The ‘Unstuck’ logo will be used in a variety of media. Including on book front covers, posters, ppt slide packs, brochures, digital media etc.
Design criteria: The way in which the single word ‘Unstuck’ is designed must signify the experience/feeling/sense of liberation that comes with going from being ‘stuck’ to being ‘unstuck’. Unstuck is about being adaptive in-the-moment and finding a new path when the current one has come to an end. Stuck at a cross-road etc.
When we are 'STUCK' we:
are Isolated
are surrounded by uncertainty
Cant move
are Frustrated
Held back
Unsure
Confused
When we are 'UNSTUCK' we feel:
free & empowered
Relieved
Energised
Clear/clarity
Confident/ Calm
Able to achieve & succeed
Other design requirements:
Required sizes/resolutions
• Small – 700mm x 300mm
• Medium – 2100mm x 900mm
• Large – 7000mm x 3000mm
Required formats
• .png – clear background
• .jpeg
• .gif
Required colours
• White (to be used on a coloured background)
• Single colour
• Multi-colour
Target Market(s)
Business/ Corporate
Industry/Entity Type
Corporate
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must use the word 'UNSTUCK' and must signify the process of going from being stuck to being unstuck.
Nice to have
- I have thought of writing the word as though it is peeling off the page like sticky tape.
- Minimalist is good, not fussy.
Should not have
- ****Themes to consciously AVOID***: While some people may choose to apply these skills to dealing with ‘paralysing’ personal challenges, “UNSTUCK” is not a personal development brand. The logo design should therefore AVOID suggesting that it is about:
- • Mental health
- • Depression/ Suicide
- • Meditation or finding spirituality/ enlightenment
- • Marriage or relationships
- • Grief and grieving