• £123

• 105 designs

• 48 designers

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Logo Design Brief

****THE LETTERS HAVE TO BE REALISTIC NEON LIGHT STYLE!!!!!*************** Punk cake is a modern bakery with an online shop only at the moment.Punk cake is a cake bakery by Christina Charoniti which thrives on original, creative and fun ideas. Punk cake is a brand of treats, sweets and baked goods. It represents it’s founder, Christina Charoniti, and there is a strong link between the brand and the way Christina loves to bake. Christina likes to think outside the box and create treats that others say that this ‘’cannot be done’’. She loves giving names to her desserts and create her own originals. Punk cake is the place where someone can choose from an ample offer of products, it is colorful, fun, and most of all so tasty! It is ‘Punk’ because Christina thrives on bringing original ‘revolutionary’ ideas (what someone would say that simply cannot be done or eaten), if it is fun, delicious and creative then it is part of the Punk Cake repertoire.Why would someone purchase from Punk Cake:Someone would visit Punk Cake to purchase quality baked goods and cakes, have an *inception cookie*, a unique croissant, a bespoke cake. One can experience the passion we have for baking and creating, the passion we have on sharing our knowledge and love for cooking. The logo is in hot pink colour and has a modern font. It is in hot pink neon lights, similar to the picture for inspiration. It can be solid or have the outline coloured. It needs to be dynamic and vibrant, it needs to call for fun, party and interesting. It may have a splatter of paint in the background in pink or red, I am open to suggestions. The paint splatter will represent the fun and artistic side of the brand. The splatter could look like a cake decoration splatterInspiration : https://www.google.com/search?q=splatter+cakes&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiJhuDs34rlAhVai1wKHdmtBrYQ_AUIEigB&biw=1414&bih=814Although, this is the first idea I've had, I'm still open to suggestions. The logo as discussed earlier should convey something dynamic, rebellious, non comforting to strict culinary rules.

The Punk cupcake
The pictures at the brief show a Punk Cupcake with a mohawk hair style/ appearance. The pictures that I have provided have flaws, the characteristics on the face look like an xbox remote, this needs to be fixed, it should NOT LOOK LIKE XBOX REMOTE. I am happy to see an interpretation of a Punk Cupcake if you like.

Target Market(s)

14-50 year olds. Families, corporate cake requests.

Contact Information for Business Card

The business card must be selling Punk Cake for its products. It is business to costumer.

Logo Text

Punk Cake

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• NEON LIGHT STYLE that can actually translate into actual neon lights. IT HAS TO BE NEON LIGHTS Therefore realistic neon light style. Hot pink colour. A strong appearance that attracts the eye.
• https://www.google.com/search?biw=1414&bih=814&ei=U2CfXYCcE6LrxgPGvY64Dg&q=neon+light+style+letters&oq=neon+light+style+letters&gs_l=psy-ab.3..0i22i30.6877.7719..8838...0.2..0.69.381.6......0....1..gws-wiz.......0i71j33i22i29i30.YQvynFOb7FU&ved=0ahUKEwjAkb2ckpLlAhWitXEKHcaeA-cQ4dUDCAs&uact=5

Nice to have

• Modern twist
• **READ THE BRIEF AND PLEASE CREATE A --N-E-O-N- -L-I-G-H-T-- --- S-T-Y-L-E -L-E-T-T-E-R-S- -L- O-G-O--

Should not have

• Old fashioned cake icons. Old fashioned desigh

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Files

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