PACKAGING DESIGN - HOT New Brand of Haircare

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This customer received 64 packaging designs from 15 designers. They chose this packaging design from SAI DESIGNS as the winning design.
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We are creating a NEW haircare brand that will need to stand out on retail shelves. This is a luxury product at an affordable price. We will look for designs for 2 different formulas - Shine Boosting Shampoo & Moisturizing Conditioner containing Argan Oil and the other will be a Nourishing Shampoo & Hydrating Conditioner containing Coconut Oil.Packaging will be 32 oz bottle with pump (either Boston Round or Bullet shape). Examples are shown on the brief. This product will be sold at national retailers and needs to look like a brand that is sold at a high end boutique or salon.
Updates
Need extra days to review
Target Market(s)
Women and Men 20s - 40s who want high end hair care
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Label design for the existing bottle - 4 different SKUs. (see attached brief)