• £190

• 299 designs

• 99 designers

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Logo Design Brief

We are a digital-native marketing agency specialised in creating integrated strategies to help our customers increase their revenues, reduce their costs and improve their profitability. The brand delivers enablement benefits (solves customer problems and conserves customer resources - mental, energy, time, money) to build trust with customers. Our customers need to feel empowered, in control, secure, confident and relieved: we exist to empower people to run successful businesses independently of their knowledge of marketing strategies, letting them focus on what they do really well - their core business.The brand personality is strong but feminine, competent, independent, values-driven, efficient, sincere, empathetic, elegant, modern, genuine. The brand behaves like a partner, doesn't treat customers / projects like a number to be delivered. We do not engage in relationships where trust is not at the core. We want to evoke a story of a dream become reality, of a successful transformation, of harnessed talent. We create genuine and collaborative communities, working together on a non-transactional basis. The brand also stands for the environment, people looking for a challenge and communities.Our target customers are Small & Medium Enterprises, ideally led by women, potentially with a family, between 30-50 years old, with a higher education and a budget to create a successful enterprise or revamp their existing marketing strategy to bring their enterprises to the next level. They might be unhappy with their previous employment experience, and decided to start an enterprise to re-gain full control of their work-life balance and pursue more satisfying objectives. Or they might be professionals (e.g. dentists, solicitors, psychologist, accountants etc.), pursuing similar objectives. The reason why they get in touch with us range from establishing their digital presence (through website, blog, socials etc.), to implementing an integrated marketing strategy (e.g. including product design & ‘marketing mix’, segmentation-targeting-positioning and branding). The industries where our expertise is strongest are food, education, tourism, products & services for families and professional services.We expect our customers :-to understand the importance of an integrated marketing strategy in creating the right conditions for their businesses to thrive-to be effective in communicating their needs and potential changing circumstances-to trust us in delivering an outstanding service.We’d love to create long term partnerships with our customers, and be consistently to their side when they need it in their journeys.We want you to create a fresh and elegant logo that reflects the above and the creative nature of our business.The name of the company comes from spark.Lab because we like to be partner and work together with our clients. The claim is: SparkyLab, Spark your business onlineWe need to have a vector file of the logo and suitable for all the following:- for offline adv- a logo for the website- favicon for the website- logo that can fit into Instagram and Facebook circleWe need a color plus a black and white version of the logo in Illustrator and Photoshop file.We appreciate if you can also give a separate version of the logo with the claim 'Spark your business online'.

Target Market(s)

See project description

Industry/Entity Type

Marketing

Logo Text

SparkyLab

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A minimal sign like a star, a spark, but it's not mandatory

Should not have

• glitter

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Files

Download all files - 2.9 MB