• A$400

• 64 designs

• 20 designers

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Logo Design Brief

Create the Logo for my-driver

BRAND PROMISE
my-driver offers a real and viable alternative to taxis and chauffer driven cars for both the corporate and residential markets.

We offer value for money and cheaper rates than a taxi service.
We offer a personable, reliable service and a safe journey for our customers.

We are respectful of our customers, our drivers and our environment.

We only use hybrid vehicles and are proud that we offer a “greener” alternative than our major competitors.
We are contemporary in look and feel and attitude.


BACKGROUND
Currently customer satisfaction with the taxi industry is at an all time low of 53%.

Customers are unhappy with service quality, driver quality and knowledge, service choice and flexibility, passenger safety and overpriced fares. There is no clear course of action for complaint resolution.


my-driver SOLUTIONS
my-driver is a pre-booked service with the fare agreed at the time of the booking.

my-drivers will offer personable, safe and quality service, similar to a chauffer service.

my-drivers will have time to familiarize themselves with the route prior to pick up.

my-driver guarantees a cheaper price than taxis and chauffer driven car services.

my-driver head office will be contactable and active in managing customer issues should they arise.

TARGET MARKET
Corporate market with a move to include the residential market within two years.


WHAT WILL OUR TARGET MARKET THINK, FEEL AND BELIEVE
“I booked a my-driver car today. It’s great to be able to book a car and not feel ripped off. I felt safe on my journey and I believe in their environmental stance. I enjoy that their drivers are friendly and I know I am guaranteed great service.”


BRAND PROPOSITION
A booking with my-driver ticks all the boxes by offering you a great service at a cheaper rate than the taxi alternative and reducing your company’s carbon footprint.

Why:
my-driver is 10% cheaper than a taxi, 35% cheaper than a chauffer and does not charge the 10% fee for credit cards.

my-driver offers a contemporary fleet of hybrid vehicles, turned over every 5 years. Our cars will produce up to 60% less CO2 emissions than our competitors.

my-drivers offer a personable, reliable service with a greeting text and 2 minute arrival call sent to the customer. Customers can choose to re-book their preferred driver.

my-driver offers in-car entertainment via ipads fitted to the headrests of the cars showing content and advertising.

Target Market(s)

Year 1: Corporate Market, Year 2 onwards: corporate and residential

Industry/Entity Type

Entertainment

Logo Text

my-driver

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• CREATIVE REQUIREMENTS
  A logo design to be used on the following:
  - as a car decal on a white Toyota Prius (logo, name and telephone number and or web address)
  - embroidered/printed on driver uniforms
  - on business cards, stationary
  - on web site
  - in print media
  - On an iPad
  
  Please submit your submissions with the logo super-imposed on the front door of a white Toyota Prius.
  
  The logo must be printable:
  - In black and white
  - 2 colour version & 4 colour version (For different applications)
  - Reversible
  - Ability to increase the font/logo size without pixilation problems, for example large banner advertisement.
  
  Artwork files supplied in AI, JPEG and PNG formats
  
  Mandatory Rules set by Victorian Taxi Directorate for car decal
  Our brand may be displayed on our car subject to the following conditions:
  
  Brand Placement
  - Rear Window either within the top 200mm or the lower 100mm of the available rear window glass. Signage is not permitted on both upper and lower sections.
  - Front Door
  
  Dimensions
  Letter /number height must not exceed 50mm
  
  Approved Content
  Company name; company logo/trademark; website address; or landline telephone number
  
  Conditions
  We must ensure that:
  Rear window signage does not interfere with the driver’s view through the rear vision mirror; signage is completely clear of, and does not impede the line of vision of the vehicle’s brake light operation from the rear; any signage does not imply that the car is licensed to be hired off-the-street or by direct booking with the driver; and no other signs, stickers, labels or markings, other than those required or permitted by legislation, regulation or licence conditions, are displayed internally or externally on the licensed vehicle without the approval of the Victorian Taxi Directorate..
  
  

Should not have

• No cartoons