New Brand of Low Carb Chocolates in Need of Logo!*

Want to win a job like this?
This customer received 39 logo designs from 22 designers. They chose this logo design from GLDesigns as the winning design.
Join for free Find Design JobsLogo Design Brief
Some background of the business:
This is a new business not yet trading. It will produce low carb chocolate bars. Most likely we will also produce other shaped chocolate products but initially it will be bars such as below picture:
The Target Market:
We are targeting consumers who are interested in health and fitness and also those who want to be able to eat chocolate and not feel guilty. Slanted towards younger people. i.e. 15 to 40 years old.
The logo should be fun and aim to convey fun as well as the deliciousness of chocolate.
Imagery:
Obviously the main theme is chocolate and health. As the name is Choc-Lit! there could be (but not necessarily) some sort of "flame" to represent "lit"
Brown would represent chocolate but otherwise, reds and blues are colors I'm most interested in (but not together).
Unfortunately, we don't yet have a website due to the early stages of the company.
Logo Text
Choc-Lit!
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.