• US$630

• 32 designs

• 23 designers

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Graphic Design Brief

We need to define the color scheme for a new type of helicopter my company is buying. The company name is Heliconia Aerosolutions, based in Morocco but developping in different country in Africa. Heliconia is operating a fleet of 19 helicopters in all type of work (VIP transportation, aerial work, aerial photography... for the last 6 years. We also have a base in Paris developping under the name Helifrance, but the main business is in Africa. It is a fast growing company. In 2014, we are starting to work for the oil companies to transport their crew from the airport to the drilling rigs offshore - therefore Heliconia is investing in 2 brand new helicopters type Agusta Westland 139. We need to define the color scheme for these aircrafts. Heliconia is the name of a flower growing in different part of the world such as Asia and Africa, but but never used that reference in our communication before. The color we usually use for Heliconia is Red, but any color is fine as long as it is different from the other helicopter companies operating in this kind of business, thought it need to be bright as we need to be able to see the helicopters while flying over the ocean, and locate easily in case of ditching.
The main competitors are Era, CHC, NHV, Petroleum Air Service, Weststar aviation, Dancopter, Gulf Helicopters, SFS, Bristow.

Target Market(s)

Oil companies - Aviation - Aviation Advisors

Industry/Entity Type

Communication

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have Color (not light color) on top of the tail boom and on the fin of the tail as the exhaust pipe can darken this area while flying (if light color, it will look dirty all the time)

Nice to have

• It would be nice to use the flower of Heliconia to identify immediately the brand from the competitors. In attachement see our Logo (could appear somewhere) and a picture of the Heliconia Flower. The Heliconia Flower on the paint scheme is not mandatory thought.

Should not have

• The paint-scheme should not have too many colors (3 max), no gradation color as it is very hard to fix if the paint is damaged

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Files

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