New Company Logo in a Lettermark Style

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This customer received 317 logo designs from 170 designers. They chose this logo design from AL-BARAKAH as the winning design.
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Logo Design Brief
We need a new logo for a chemical manufacturing company doing business in North America. We are not looking to focus on a chemical element to the design and are open to different color options. We want something that represents strength and stability, but the company truly focuses (and delivers) on great customer service. We are currently building a new website and are considering the use of Open Sans (Semi Bold) for headlines and Roboto (regular) for text.
Target Market(s)
Our end users are contractors and the companies that perform the work. We do not sell direct to consumer.
Industry/Entity Type
Commercial
Logo Text
VFI
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to be able to reproduce on promotional materials, sometimes by embroidery.
Nice to have
- My original idea was to do grayscale, but will be open to color as well.