Brand Creation for Tree Service Company

Want to win a job like this?
This customer received 454 logo designs from 149 designers. They chose this logo design from Ovi 3 as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
A tree service company with a 40 year history is doing a complete rebrand, both name and style. We are rebranding to better reflect how we’ve evolved, our core values, and to better attract both employees and better clients that match our level of commitment to the environment.
Right now, we have 4 possible brand names:
Shelterwood
Canopy Network
Triple Canopy
Heartwood
It's our hope that through this competition, we will arrive at our choice of the name too. As the competition progresses, we'll let you know which brand name is in the lead.
*I have uploaded examples of stock photos, that show possible similar themes you might deploy.
Updates
Gathering more feedback
Target Market(s)
Appeal both to high-income homeowners (our clients), but also to prospective employees that will be inspired to work for our team.
Industry/Entity Type
Home And Garden
Logo Text
Look in other section descriptions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Use of 1 or 4 possible brand names: Shelterwood, Triple Canopy, Heartwood, Canopy Network
- 2. If Possible: Use 'Tree Surgeons' or 'Canopy Caretakers' as a possible sub-header
- 3. If Possible: Use of a possible tagline. Tagline options are:
- a. Growing Assets. Positive Returns.
- b. Save Your Shade
- c. Planting It Forward
- d.
Nice to have
- 1. Have an identifiable color scheme (2 color types in the logo)
- 2. Open to a logo, but also to just written script
- *I have uploaded examples of stock photos, that show possible similar themes you might deploy.
Should not have
- 1. No chainsaws
- *I have uploaded examples of stock photos, that show possible similar themes you might deploy.