• NZ$150

• 248 designs

• 89 designers

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Logo Design Brief

BUSINESS BACKGROUND
We need a logo design for a small Professional Home Organising business, in New Zealand, primarily focussing on organising and optimising kitchens, with an eye for interior decor and styling. The name of the service business is Neat Spaces.

More than just tidying, professional organising services are about guiding clients through decluttering and putting in place systems and tools to enable them to feel free and in control of their environment (rather than overwhelmed).

Even though the businesses initial focus is on kitchen organisation the logo should not be limited to this as we may venture to other areas of the home and commercial organising and associated service lines.

LOGO LOOK AND FEEL
The logo should contribute to a calming visual experience evoking an organic, natural, peaceful feel. Colours are to reflect this so the colour palette should be delicate, organic, earthy, subdued, soft and neutral - Spring rather than Autumn. The logo must work both in colour and greyscale. Please provide both options.

YES: Minimalist, chic, pretty, simple, elegant, modern, clean, uncluttered
NO: corporate, stark, detailed, complex, classic

The logo is to include an emblem (a simple, single element), the business name (word mark) and the following tagline...
Simple - Stylish - Functional

Target Market(s)

Our target audience is mostly female, 30-50 years, busy with family and/or career. They value wellbeing and time but often require help to achieve this. They generally have too much stuff, not enough space or time, and lack basic organising skills.

Industry/Entity Type

Interior Decoration

Logo Text

Neat Spaces; Simple - Stylish - Functional

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo is to include an emblem (a simple, single element), the business name (word mark) and the following tagline...
• Simple - Stylish - Functional

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