Logo/Image design for growing portfolio of self storage properties

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This customer received 281 logo designs from 119 designers. They chose this logo design from dyon 2 as the winning design.
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Logo Design Brief
Creating a brand for a growing self storage property group. The goal is to create an informational presentation representation of the business such that monument signs and website is priority...crisp and clean is desired. Customers primarily are introduced to brand/location through exterior monument sign or search engine leading to website landing page. Castle and fortress represents strength and stability while avoiding the kitsch of parapets/flags or anything "princessy". This is a retail customer...not corporate or tech.
Target Market(s)
General population who rents storage. Primary introduction to retail oriented customer is through exterior sign on building/billboard or website.
Industry/Entity Type
Self Storage
Logo Text
Castlerock Self Storage (or) Castlerock Storage
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color flexibility. Ex: It wold be nice to have color flexibility for different facilities. One facility might be royal blue emphasis...another might be Hunter green or Red. The color of doors and trim are the primary drivers on this.
Nice to have
- Attached images are my non designer effort to conceptualize based on other examples i've seen
Should not have
- No shields, castle flags