The Alliance - a strong cooperative logo
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This customer received 200 logo designs from 111 designers. They chose this logo design from Haja_H2 as the winning design.
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Logo Design Brief
We need a logo for a new, non-profit cooperative entity. The cooperative is being formed by five existing companies who are still separate entities, but are now working together. We are all in the same industry and provide design, construction, inspection, and training services to clients. The goal of the cooperative is to create business efficiencies and professional development opportunities for all of the cooperative's members, as well as to market our services.<br/><br/>I have attached a few logos that we've either used or had proposed. Feel free to use that as inspiration or to get a sense of the aesthetic we like. But please do not feel bound by them. We welcome all ideas.<br/><br/> As a side note, the group members are fans of Star Wars and, while we won't use the name "Rebel Alliance", we are fans of symbolism that conveys that sort of sentiment.
Logo Text
The Alliance
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a) Clean lines
- b) Color combinations should be either 1) black, white, and a one color 2) black, white, and grey or 3) use a very simple color scheme
Nice to have
- Logo should be able to be used with a short tagline when desired and (if not already formatted so) be able to convert to a 1:1 ratio for social media profile pics, etc.
Should not have
- Visual clutter, or many colors.