Pierfund Logo Contest

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This customer received 284 logo designs from 137 designers. They chose this logo design from ~ crow creative ~ as the winning design.
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Company Name is PierFund
Type is a Lending company. Lending on real estate assets. It is hard money or private money loans and will be used for investors. We will not be lending on primary/owner occupied homes. The investors will be buying flips, rentals or wholesales.
Colors - we like black, white, and gray combos. To me it conveys sharp, sophisticated, and timeless. Something along those lines. I assume that the colors are easily interchangeable? Blue would also be acceptable but we'd really like to see some cool ideas using something in the grayscale spectrum.
Recommendations: A pier or bridge perhaps. The idea behind the company is to be a bridge for peoples financial needs. We want a logo that shows that we are as firm as a pier, and someone they can rely on, and also that we can be seen as a BRIDGE to our customers financials goals. But also want a simple, not over complicated or busy logo.
Brand Mark, Combination mark, emblem logo are my preference. I don't know for sure, maybe two of each? But more than all, we just want a good, not tacky looking logo. Needs to show confidence and look high end as we are dealing with investors.
Target Market(s)
Real Estate Investors and Borrowers
Industry/Entity Type
Real Estate
Logo Text
Pierfund
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, sharp, and sophisticated
Should not have
- Looks cheesy or dated.