• A$150

• 394 designs

• 129 designers

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Logo Design Brief

-brief update-
**We've had many submissions with a leaf incorporated in the logo, some of these are great, but we have enough of these - if you have another idea that you can incorporate to link the logo to the planet, that would give your design a better chance of winning - maybe the planet, the ocean, waves, fish, bird, heart**

**Elegant, modern logos which use lower case letters and are not too masculine are currently looking most like what we're looking for**

We need a wordmark logo for a new business which is both an online retailer and a producer of branded products. The business supplies a wide range of products, examples include, toothpaste, sunscreen, coffee grinders, beeswax food covers, kombucha making kits and travel accessories.

The company's ethos is "Healthier planet, healthier you" and provides products that have minimal or zero negative environmental impact, as well as products that are free from substances that can be harmful to humans or the planet.

While the brand is primarily about 'green' products, it is pitched at an affluent audience. It should be a modern, more aspirational version of the typical 'green' logo. The target audience is progressive, affluent consumers who are ready to make a shift in their consumption habits to a greener lifestyle. They are not hard-core environmentalists.

The colour green is not at all mandatory, but some connection to nature would be preferable.

Ideally, the logo mark would be included within the word 'greenr', rather than the word plus an additional symbol.

It should communicate that what you are purchasing will make the purchaser feel good, and make the planet feel good.

It will need to work monochrome.

More fun than sophisticated.
More mature than youthful.
More luxury than economical.

Logo Text

Greenr

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.