SPORTSUPPS.COM.AU - Fitness Supplement E-Commerce Store
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Logo Design Brief
SPORTSUPPS.COM.AU
Logo & Brand Guidelines for a new Sport Supplement E-Commerce Store based in Australia. We would like the full web address (above) to be made into the logo if possible, plus a / nike style icon if suitable. We like American style logos like F45, Eastbay etc. Here's some Brand Guidelines / Inspiration..
Brand Attributes:
No Ego
The right attitude over everything, at SportSupps.COM.AU it’s our intention to deliver an ego-free zone. We approach situations without self-interest getting in the way, focused only on supporting and developing our customers, our team and our community. Regardless of how close, or how far, our customers feel they are from reaching their goals, we aim to provide a comfortable space of approachability, trust and non-judgement. No question is stupid or out of bounds, no goal is too big or too small. Above all else, we care about the customer in front of us and getting them the results, they care about in a personal, and effective way.
Knowledgeable
Our high level of experience and knowledge builds the foundation of SportSupps.COM.AU .
We are continuously learning, to ensure we are delivering the most current and well researched information to our customers and staff.
We educate our team and our customers so they’re empowered to make safe, suitable supplementation decisions whilst working towards their goals. Our customers know exactly what they are getting and why they are getting it.
Progress
Sports Supps is all about growth, improvement and innovation. We approach situations with a hunger to see results and we aren’t happy with delivering the status quo. We want to be known for helping our customers have less injuries, better recovery, more explosiveness and speed, whilst improving their position on the ladder. Operationally we will continuously be looking for ways to innovate our processes to always be delivering the best experience and most value for our customers.
Reliable
No buzz words, no bullshit, no “skin splitting pumps” or “insane energy”. We endeavour to educate, provide authentic advice, in terms that make sense. We are a dependable source of information for our customers and help them make informed decisions about supplementation, consistently. We tell our customers honestly, how it works, how it tastes, what it will do and whether or not we think it’s the best thing for their goals. We ship items when we say and deliver on what we promise.
Contribute
We are actively engaged in building our clubs, athletes and community. We provide value through education and support, with our focusing being on helping our community grow their teams, infrastructure, equipment and knowledge base. We place a value on grass roots sport and the value it adds to individuals and in building a community. Sport supps will be known for giving back to the community and are involved in the community beyond selling supplements.
Brand Story:
In your zone - game-day means focus, headphones in, pump up tunes, your team around you, hungry for a W. It might not be your full time job. But it’s sure as hell the highlight of your week. When the siren sounds, win lose or draw, the sweat, bruises, strains and heavy legs are worth it, satisfying even.
Sport ties us together, breeds loyalty and forges friendships that span lifetimes. There’s something electric about sport, being part of something bigger than yourself.
The bruises and strains add up, we’re about getting you to recover quicker and play for longer. Even helping you hit elite levels you didn’t think were possible. Sports Supps Australia is about getting you on your game fitter, stronger, faster and better than before.
Sport Supps . COM . AU support you and support your club. Providing knowledge and value so at the end of the day there are less injuries, a better ladder position and a better team.
Building Champions - SportSupps.COM.AU
Logo Text
SPORTSUPPS.COM.AU
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.