CROSS ROADS PERFORMANCE by Charlie Roberts

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This customer received 102 logo designs from 59 designers. They chose this logo design from Raveena Ramnani as the winning design.
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CR PERFORMANCE is Cross Roads Performance by Charlie Roberts. A personal training and health & fitness lifestyle company aiming to help you perform through any of life's cross roads.
I need a logo for my fitness company which involves personal training as well as online & social media coaching.
The logo must be able to work at both large and small scale as well as colour and greyscale. I'd like to also produce some merchandise using this logo, so please keep in mind various applications from clothing and hats through to visual merchandising like banners and larger signage.
I'm happy for you to experiment with a variety of colours but ideally I'd like the logo to be predominately 1 colour with shading or tones. I want 'CR' to be the primary hierarchy with 'PERFORMANCE' as the secondary hierarchy. If you can develop a simple abstract motif to go in the middle of the CR and PERFORMANCE that would be great. Some sort of an 'X' type motif to symbolise 'cross roads' would be best.
I would like the font style to be bold, modern, and sporty.
Target Market(s)
Anyone interested in Health & Fitness
Logo Text
CR PERFORMANCE or CROSS ROADS PERFORMANCE
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- CR PERFORMANCE
Nice to have
- An abstract motif symbolising a cross road.
Should not have
- Multiple colours, decorative fonts.