Transport business needs new logo
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This customer received 78 logo designs from 26 designers. They chose this logo design from ED. as the winning design.
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Logo Design Brief
Long standing local business is re-branding and needs a new logo!
We use our Western Star 4900 series (with larger bunks) prime mover trucks to transport bitumen, heavy machinery and general freight locally, across the wider regional area and interstate. We use single trailers up to road train combinations (3 trailers)
We need a logo that includes our name "Resroc Transport" and may include a picture of a Western Star prime mover/ and maybe semi trailers?
We want to convey that we deliver safely, on-time and on budget and that we are a stable, long-standing company. We use white colored trucks with thin red pin-striping - if this suits a logo design that would be great - but it is not a priority. Black and white may be suitable, but also open to dark blues or maroon if they suit.
We have previously had Resroc arched over the top of the picture and Transport written horizontally below it. This idea is still ok, but we need an overhaul with something more creative - or something different altogether please.
Updates
Project Deadline Extended
Added Wednesday, February 12, 2014
Project Deadline Extended
Added Monday, February 24, 2014
Target Market(s)
Our customers seek to move heavy machinery & misc equipment, dangerous goods and other larger misc items, and are mainly national / international businesses or companies - however we also have small local customers who are just as important.
Industry/Entity Type
Mover
Logo Text
Resroc Transport
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- our company name, Resroc Transport and a picture of prime mover - put together creatively in a pictorial/combination logo
OR
an emblem logo with just the name (and truck - if suitable).
Should not have
- do not want a fast looking truck with exhaust fumes coming from the stacks,
do not want any fancy scripture type of font,