• €110

• 126 designs

• 57 designers

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Logo Design Brief

!!! EDIT after review of first design options !!!! - Symbol / Picture does not necessarily need to contain mother and child - additional catchwords: rock chic, rockstar, strong mother - colors amended: dark red, strong red, black, white, gray, !!! We need a logo for a new label producing and selling apparel for (long-term) breastfeeding mums. Brand name: LENILEO Slogan: wrapped love Product: Nursing wear, with stylish, modern patterns, - in opposite to the mostly plain or striped nursing wear which is currently available at the market. High quality textiles (organic cotton); premium NO (!) maternity wear - we produce only nursing wear without the usually combination of maternity and nursing wear (meaning we do not include extra fabric for the pregnancy belly; our intention is to make breastfeeding mothers feel comfortable in their after baby body with a% 26 '' flat% 26 '' belly) We focus on the style and not only on the function of the garments. Target group: mothers aged 25-40, breastfeeding mothers who prefer stylish nursing clothes and do not want to wear basic / plain or striped nursing clothes, especially if they have been breastfeeding for a long time. Logo: - should include brand name (LENILEO) and a logo / sign - Logo / symbol should work alone as well (without brand name), to be used solely as tag on the clothes / should be recognized itself as part of our brand - Symbol should focus on the idea of breastfeeding: mother nursing the child, close relationship -% 26 '' LENILEO% 26 '' is a combination of the names of my children - Catchwords: modern / stylish look, Quality, Love, Comfortable, Sustainable, Serious, Premium Logo drafts: First self-created drafts show a tree with roots; the roots representing the mother giving food to the baby which grows (represented by the tree itself) Does NOT have to be the tree symbol - very open to any other ideas! Could also be eg two semi-circles facing each other (one side representing the mothers breast, other side representing baby's face) Letters of the logo text (LENILEO) can also be part of the symbol.

Target Market(s)

Breastfeeding mums

Industry/Entity Type

Fashion

Logo Text

LeniLeo

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Avenir Black / Hopkins Angela

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files