• US$150

• 64 designs

• 14 designers

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Packaging Design Brief

We need a package design for a dry roasted flax seed snack. Consumers are not familiar with the concept of eating seasoned roasted flax as an on-the-go snack, so we want to break the image of flax being only used as an ingredient. It is very important to capture the idea of pouring the flax seeds into a hand and consuming directly. This product will compete with other nuts, chips, snack items in stores. Our seeds are crunchy and flavored with Chili Lime Seasoning to make them an irresistible snack, that also happens to be extremely good for you. This product will come in a 5oz stand up pouch bag with zip closure and peg hook hole at the top.

Target Market(s)

Individuals and families of all age groups seeking a healthy snacking option

Industry/Entity Type

Consumer

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Font styles to use

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Requirements

Must have

• - Image/sketch of roasted flax seed in an appetizing/creative manner that conveys on the go snacking. Product to be eaten by hand, so a graphic illustration/sketch showing the flax seeds being poured in hand and eaten (pour - enjoy - repeat) for example
• - Product callouts: “Roasted Flax Seed”; “Read-To-Eat Snack” “Chili Lime” flavor
• - Company Name: Purist (we are not providing the logo because we don’t want that to influence the package design)

Nice to have

• - Creative identity: Premium, Fun
• -Product claims include Organic, Non-GMO, High in fiber, protein, omega-3, iron. These don’t need to be called out, just sharing if desired to incorporate

Should not have

• No see through window

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